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5 Common Mistakes in E-Commerce Website Design
Selling online opens up a multitude of opportunities for small businesses. Not only is your store open 24/7, but your market is open to a global level without the high cost that has long been an issue....
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Facebook Timeline and What This Means for Your Business
If your business hasn’t already made the jump, on March 30th, 2012, you will have no choice. That’s the day Facebook is converting all pages from their current linear format to the new timeline format....
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Raised on Technology: Mastering the Art of Marketing to Generation Y
No two generations are the same. Different events occur and impact each generation as a whole, creating a generational gap. However, sometimes significant events cause that gap to widen at an...
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5 Common Mistakes to Avoid in Your Pinterest Marketing
As we’ve said before, Pinterest is currently one of the most beneficial social media tools for businesses of any size. It seems Pinterest has become an online phenomenon overnight and small business...
View ArticleEncourage Customer Feedback on Social Media
At least once every week, I manage to justify a visit to my favorite frozen yogurt shop across town. My last check-in here earned me the “Super User Badge” on Foursquare and although I’m nowhere near...
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So, WTF are Social Impressions? Understand Basic Facebook Ad Terminology
When it comes to advertising, businesses spend money to make money. Advertising on Facebook can be a profitable and worthwhile way to introduce new customers to your business. However, without...
View ArticleWhy Mobile Website Optimization is Important for Your Business
We’ve said it before and we’ll say it again. Mobile optimization is possibly the most important feature a company’s website can have. If you only have one version of your website, you’re doing your...
View ArticleBad Social Media Advice You Should Ignore
These days, it seems that everyone is claiming to be a “social media expert.” These self-proclaimed experts are giving advice left and right on what they deem “best management practices.”...
View ArticleBlogging: The Cheaper, More Effective Way to Advertise
Over the last five years, the term “blogging” has become quite the buzz word. Most small business owners know what blogging is, but many aren’t sure why it’s important. Blogging has now become...
View ArticleThe Importance of Branding Your Small Business
When I first considered writing this post, I felt it might be a waste of my time. That’s because to me, the importance of developing a brand strategy for any size business is complete common sense....
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